The Shading Company (The Shading Umbrella Trading Co LLC), based in Dubai, the United Arab Emirates has more than 2 decades of experience in the supply and installation of Umbrellas, Awnings, Shade Sails, and Pergolas. The Shading Company, formerly Falaknaz – the Warehouse LLC, began focusing solely on shading solutions in 2019. The Shading Company provides a unique range of shading solutions for customers in the UAE, Oman, Saudi Arabia, Qatar, Kuwait, Bahrain, and all over the Gulf. The Shading Company is headed by technical and operations expert, Stephen Foot, who brings over a decade of regional Shading experience to this role. Thomas Joy, who heads the Finance and Administration, has over 15 years of experience in the shading industry.